IKEA

For the book ‘Margeting: Inventing a different Marketing language’ (2003) from author Andre Platteel, Sabrina Bongiovanni created a fictional advertising campaign.

This book focuses on new definitions of the relationship between brands and consumers. Sabrina created a concept and photo series around the Ikea brand. She took the Ikea furniture from their ‘natural’ environment and placed them in another context. This underlines the identity of the objects and, in a way, brings them to live. The Ikea world serie was exhibited at the Art Directors Club NY and in Rialto Theater, Amsterdam.